t all began with a call and a vision: to design clothes that were not only inspired by God but appealed to the youth in today’s music scene. Co-founders of Veil Arms Clothing, Ashley and Shawn Ulmer, grew up in this music scene and began to feel the need to simply create something that would draw kids closer to God and even give an explanation for what the design represented, which is always a different passage of scripture.
Veil Arms’ hope is that someone somewhere will be touched by these designs. Even the name itself, Veil Arms, stems from a passage very near to the founders’ hearts.
“Our name as well as our logo (an anchor) is both based off of the verse: Hebrews 6:19-20. We have this hope as an anchor for the soul, firm and secure. It enters the inner sanctuary behind the veil, where Jesus, who went before us, has entered on our behalf. As the veil protects a bride’s face from being revealed Christ’s arms protect us.” Ashley explained to us.
Music plays a huge part in the Veil Arms family. Many of their interns and employees are artists themselves which I cannot help but think inspired the clothing company to begin booking shows and sponsoring bands.
“Music is one of the key ways we can reach the youth directly.” Ashley tells us. “We love supporting bands that share the same vision as us, and companies such as Come and Live and Hopecore are the types of businesses we want to be associated with.”
Veil Arms feels called to the kids in the underground. They want each one of their shows to draw attention to the power and glory behind the music itself.
“Whether a band is secular or Christian, the goal is the same; congregate kids and love on them, listen to them, and create an environment that is conducive for growth. We combined both because it allows us to be a part of musician’s dreams.
What the future holds for Veil Arms is uncertain but the team knows that they want to continue down the path they have started and hopefully grow as a family and as a company. They hope to see their apparel in more and more stores across the country while hoping for a revival among the youth in this scene.
“We truly feel that we are all destined for greatness and teaming up with other visionaries and bands that are not afraid to dream big and chase after their dreams is something that should be supported in anyway possible.”
